A menswear fashion brand born two decades ago to cater to the fashion-conscious and upwardly mobile fashion connoisseur who yearns for a fashion label that he can flaunt but is equally value conscious.

The brand caters to various categories of menswear based on the occasion-to-wear, namely formals, semi-formals and casuals in both trousers and shirts.

Committed to bring the latest in global fashion trends, the brand focuses on providing quality fabrics with an impeccable finish and eye for detailing. The seasons collections have always been blends of unique fashion tastes of India's masses alongwith the global trends forecasted in the fashion capitals of the world.

The brands unique positioning of "Surprisingly Indian" clearly defines the brand promise to be a fashion-forward western wear menswear brand with an Indian mindset of being value conscious too.